Sea Ray tours L590 up and down East Coast

Sea Ray held a tour this year for the L590, the latest addition to the L-Class fleet.
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Sea Ray held a tour this year for the L590, the latest addition to the L-Class fleet.

Sea Ray, which conducted an East Coast tour last summer for the L650 Fly, held a tour this year for the L590, the latest addition to the L-Class fleet.

After traveling up the coast and stopping in several major ports to host invitation-only gatherings, the L590 touched down in New York for two final events. On June 25, the yacht graced Chelsea Piers; two days later, it concluded the tour with a party in Sag Harbor.

“The L-Class Coastal Tour represents Sea Ray’s commitment to this new era of yachting luxury,” Sea Ray Group president Tim Schiek said in a statement. “True style must be backed up by true performance, and with each L-Class model we’ve shown that America’s leading boat company can combine world-class aesthetics and grace with the power, functionality, reliability and ingenuity that only Sea Ray can provide. We are all very proud of the L-Class program and are excited to share it with true yachting aficionados everywhere.”

Each event on this year’s tour was held at an exclusive waterfront venue, where invited guests could take their time enjoying not only the L590 and educational information from industry suppliers that included Cummins, Raymarine and KVH, but also offerings from several carefully selected goods providers.

The New York City and Hamptons venues — Chelsea Piers’ Current restaurant and Sag Harbor’s Breakwater Yacht Club, respectively — were outfitted by British furniture designer Timothy Oulton.

“The L-Class Coastal Tour was a tremendous success last year, introducing potential buyers to the L650 Fly in a uniquely upscale environment,” said Matt Guilford, the Sea Ray Group’s vice president of marketing. “We felt we needed to introduce the L590 in a similar way.”

In addition to the contributions of Timothy Oulton, the L-Class Coastal Tour was sponsored by a group of luxury brands that included Aston Martin, showcasing its latest offerings of renowned sports cars; Louis XIII de Remy Martin, providing tastings of aged cognac; Champagne Thiénot, serving wines and champagnes; Montecristo, offering cigars; and the William Grant Group, featuring Glenfiddich single-malt Scotch whiskies.


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