Boat manufacturer Sea Ray yesterday launched the new SeaRay.com. The website has been upgraded with user-friendly features designed to support Brunswick Corporation’s mission of advancing the Sea Ray brand.

Built on the Adobe Experience Manager platform, the site has Adobe Analytics that make it easier for users to find and request Sea Ray information and dealer support. Users can search capabilities and make comparisons between boat models.

The Build Your Sea Ray boat configurator remains. New to the site are video players, large-format photo galleries and embedded virtual tours. It also has an events calendar.

“Brunswick implemented the AEM platform as an enterprise solution and Sea Ray is Brunswick’s first boat brand to launch on this platform,” Shelby Kirby, Sea Ray director of marketing, said in a statement. “Using the AEM content management system, we have been focused on redesigning our site for usability to make it more accessible for visitors, including both new customers and existing owners, so they can effortlessly find the information they’re looking for and get back to enjoying time out on the water.”