Sealine announced model-name changes Tuesday that the British luxury yacht builder says will reflect the true overall length of each boat.
Sealine said the new badging becomes effective this week. The SC35, for example, becomes the S380 with an LOA of 38 feet, 10 inches, and the F42 becomes the F450, with an LOA of 45 feet, 8 inches.
“It provides an important opportunity to offer consistency across all of our markets and brings to an end any confusion over the true size of each of our models,” Sealine managing director Bill Griffiths said in a statement.
“This initiative is part of a continuing program of repositioning Sealine in line with our growing range of high-quality, high-spec and engineered innovative luxury motorboats. We have added new finishes and materials across all our ranges, as well as some unique features which we believe offer today’s boater something that is truly different. I believe this new badging will help to redefine us further in our new direction.”
Sealine said its T series — the T50 and T60 — will keep their model names.
The builder reintroduced its brand to the American market in October at the Fort Lauderdale International Boat Show and it will exhibit at the Yacht & Brokerage Show in Miami Beach this year for the first time. The show opens Thursday and continues through Monday.