Siren enters bass boat market

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The Jaguar is Bass Cat’s premium bass boat.

The Jaguar is Bass Cat’s premium bass boat.

Siren Marine, as part of its push into the bass-fishing and freshwater market, announced that Bass Cat is making Siren MTC (monitor, track, control) a factory option on its Jaguar model.

“Anglers who purchase a Jaguar have very high expectations when it comes to how the boat performs, how it fishes and the bass-fishing lifestyle the brand represents,” said Rick Pierce of Bass Cat Boats in a statement. “The ability to offer our customers Siren’s cutting edge technology to protect their investment and gear while keeping them fish-ready at all times is very exciting to us.”

Bass Cat, a Correct Craft company, began talking with Siren after noticing some of its professional anglers were using the MTC system to protect gear, said Siren Marine founder and CEO Dan Harper.

“The bass-boat market is somewhere I didn’t think we’d see penetration for the next one or two years, but it’s really become a focus,” Harper told Trade Only Today. “Anglers have fishing gear and large trolling-motor batteries that need to be charged up, that they are deeply concerned about.”

They also are concerned about the potential theft of gear, Harper said.

“Those pain points have spread the very rapid adoption of Siren in the bass boat market,” said Harper. “Now these connected solutions that mitigate these problems are becoming widespread through communities like the bass-boat market.”

Many pro anglers use Siren’s Bass Angler’s Kit, which comprises an MTC base unit and two wireless sensors, as well as an AC power relay for remote control of on-board battery and charging systems.

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