Smoker Craft has named Krista Sparkes as its new Director of Business and Dealer Development. The parent of Smoker Craft, Starcraft, Starweld, Sylvan and Sunchaser, said it is a newly created position.
“Krista has a proven track record of facilitating mutually successful, long-term business relationships,” said Doug Smoker, president of Smoker Craft, in a statement. “Her high energy, strong winning attitude and personality are assets that will complement Smoker Craft’s value proposition as we elevate our game and provide quality, innovative products to the marketplace.”
Smoker said that Sparkes brings “extensive industry experience” with previous positions in powersports, marine sales and dealer operations. Sparkes spent 17 years with BRP, most recently as Vice President of Sales, North America – Marine Division, where she oversaw direction, revenue generation and management of sales operations in North America.
Sparkes will lead Smoker Craft’s business and dealer development to reinforce Smoker Craft’s commitment to developing new business opportunities and optimizing its distribution footprint across North America.
“Having worked closely with the Smoker Craft team for several years, it is clear that we share similar beliefs in terms of culture, people and approach to dealer partnerships,” said Sparkes in the statement. “As one of the few remaining independent boat companies, and with an impressive pipeline of future product, Smoker Craft is uniquely positioned to differentiate in a crowded market and earn dealer mindshare. I look forward to helping to shape and implement future growth strategies that fuel sustainable and scalable growth.”