Skip to main content

Son of founder to lead product development at MJM Yachts

“We’ve always shared ideas,” says Peter Johnstone (left), who is shown with his father, Bob.

“We’ve always shared ideas,” says Peter Johnstone (left), who is shown with his father, Bob.

MJM Yachts founder Bob Johnstone has tapped son Peter Johnstone to head product development at the company, the first time the father-son team has formally worked together.

It was a long apprenticeship that began with a hand-shaped balsa sailboat hull model at age 4, Peter Johnstone said, joking that he didn’t care for the blunt bow, so he sharpened it with his front teeth.

“The 35z outboard direction, I was pretty vocal about doing that,” Peter Johnstone told Trade Only Today. “We’ve always shared ideas. As I wrote on Facebook, it’s been a dinner-table and regular family conversation about how to make the boats better.”

Sales of the outboard-powered 35z have been “incredible,” Johnstone said, adding that 26 have been sold since the boat was introduced at the Newport International Boat Show in September.

The younger Johnstone was part of the inspiration for the new outboard-powered line.

The younger Johnstone was part of the inspiration for the new outboard-powered line.

Bob Johnstone told Trade Only last summer that his company’s switch to outboards on its new 35z and upcoming 43z is customer- and marketing-driven.

“If you look at outboard-powered boats over 35 feet the past several years, the number is going up,” he said at the time. “There was a request for outboard power, and I think generally the feel is that the outboards have come up in terms of capability and efficiency.”

The next model in that series, the 43z, will start to get promoted early in 2018, said the younger Johnstone, who will continue in his role from his Charleston, S.C., home, while traveling regularly to Boston BoatWorks, where the boats are built.

“It’s pretty amazing,” he said. “We’re having a lot of fun working together.”

Related

VOLVO-EARNINGS

Volvo Penta Reports Q4, FY22 Results

Net sales of $470 million for the quarter were a 33% increase compared to the prior year period.

Pulse-Report

DEALERS: Are You Improving the Service Experience?

Our monthly Pulse Report survey asks this and other questions about your dealership. Take the survey here.

NMRA-SCHOLARSHIP

NMRA Sets Scholarship Deadline

Students pursuing education in the marine trades can apply for the National Marine Representatives Association awards until April 1.

MARINE-PRODUCTS

Marine Products Reports Record Q4

The builder of Chaparral and Robalo boats reported net sales were up 42% for the quarter and 28% for fiscal year 2022.

1_SHURHOLD

Shurhold Appoints COO

Forrest Ferrari has years of management, business development, IT and quality-assurance experience.

MOBILE-CATCH-CENTER

RBFF, Pure Fishing Partner for a First Catch Center

Pure Fishing will equip a mobile trailer with tackle and gear to bring fishing experiences to areas of South Carolina where participation is low.

Norm

An Oft-Overlooked Sales Opportunity

A recent report from the Recreational Boating & Fishing Foundation showed that women comprise 37% of all anglers. If you haven’t tapped this segment, you’re missing out.

1. 2023 new boat retail outlook

Too Many High-Priced Boats

To wrap up 2022, marine retailers reported lower demand, expressed more negative sentiment and voiced concerns about rising inventory. Boat prices and the economy remained top of mind for dealers in December.

Soundings Nov 2022

New-Boat Registrations Continue to Slide

As the gaudy sales figures from the pandemic continue to return to more realistic numbers, the main segments of the recreational boating industry saw new-model registrations of 4,421 in November, a 30.3% drop from 6,340 during the same time in 2021. .