Plantation Boat Mart & Marina, a South Florida dealership, announced the acquisition of Hydra-Sports Boat Co. from MCBC Hydra Sports LLC (Master Craft Boat Co.) and plans to offer customization on the brand.
The dealership is now the majority shareholder in Hydra-Sports, but the acquisition did not include MasterCraft, a sales manager at Plantation Boat Mart & Marina told Soundings Trade Only.
The new company is known as Hydra-Sports Custom Boats LLC.
Plantation said the acquisition was a strategic move by the longtime Hydra-Sports dealer to provide a more streamlined sales experience and enhanced customer service.
As part of a new concept in the marine industry, customers will be able to order boats directly from the company’s Islamorada, Fla., and Palm Beach, Fla., factory test centers and take delivery.
Every model will be available on site at the company’s Florida Keys location and ready for sea trial.
"I am excited about the formation of Hydra-Sports Custom Boats and am proud to offer a premium level of customized service to our new and returning customers," Elias De La Torre III, CEO of Hydra-Sports Custom Boats and Plantation Boat president, said in a statement.
"My family and I have spent thousands of hours on our own Hydra-Sports and feel very passionate about the brand, making us in tune with our customers and their needs. Now we can engineer the boats with our customers at our test facilities, giving them a truly customized boat that is reflective of their lifestyle. Whatever they envision, we can make it a reality."
In addition to customization, Plantation only services the boats it sells. If a customer's boat breaks down, Plantation will provide a loaner.
Plantation has been a boat dealership and marina in South Florida for more than 15 years and has earned the National Marine Manufacturers Association's 5-Star Certified Dealership status.
In 2010, Plantation became an equity partner in SeaHunter boats, a first-of-its-kind move in the boating industry that has mutually benefited both organizations.
“The 2012 acquisition of Hydra-Sports and the transformation of the dealership locations into factory test facilities have enabled Plantation Boat Mart & Marina to completely re-engineer the boat buying experience for customers,” a company statement read.