Stella Artois offers free Riva boat rides on the East River

Author:
Publish date:
riva

Beer brewer Stella Artois is bringing classic, collector-owned Rivas to Manhattan’s East River to offer New Yorkers free evening rides this week.

“Luxurious experiences don't have to be for an elite few,” said Anheuser-Busch premium brands vice president Peter Van Overstraeten in a statement. “Stella Artois is all about creating culturally relevant, shareable moments that excite and inspire consumers. Our premium lager helps upgrade any experience, even a hot commute.”

The vintage Rivas will cruise the East River between Pier 25 in Manhattan and ONE°15 Brooklyn Marina in Brooklyn from 4 to 8 p.m., July 30-Aug. 2.

“If we can't bring New Yorkers to the French Riviera, we'll bring the French Riviera mindset to New Yorkers,” said Stella Artois marketing vice president Lara Krug. “The East River Riviera will not only upgrade their daily commute, but we hope it will also inspire consumers to embrace a vacation state of mind even if they don't leave New York.”

Related

A Collective Voice Against Tariffs

Organizations in the E.U. and U.S. have issued a statement ahead of next week’s Brussels Summit urging for the termination of retaliatory tariffs.

ABYC Free Webinar Series Returns

The association’s online learning events will continue with “Fuel System Troubleshooting” on June 17.

Getting to Know the Newbies

At last week’s Partners Outdoors symposium, RBFF’s Stephanie Vatalaro shared information that can help the marine industry get to know its new audiences.

Switching to Compostable Bags

Foul-weather gear maker Grundéns will start using eco-packaging that you can cut up and use in the garden.

Brunswick Corp. CEO to Headline Innovation Summit

David Foulkes will speak on implementation at the Sept. 9 summit, organized by Correct Craft.

Navico Hires Americas PR Manager

Navico brings its public-relations duties in-house with the hiring of Kim Rodriquez.

Galeon Expands Dealer Network

The builder looks to British Columbia-based dealer Freedom Marine to grow the brand in western Canada.

No Inventory? Now Is Not The Time to Stop Marketing

The MRAA’s Webinar “Marketing When You Have No Inventory” covered how dealers can build long-term equity with new and returning customers as demand outpaces supply.