Striper Boats adds new website features


Larson Boat Group announced the launch of, a redesigned and interactive website showcasing 2012 Striper fishing boat models.

“This website has been reworked from the ground up,” Larson Boat Group executive vice president and COO Mike O’Connell said in a statement. “We needed a site that was easy to use and packed with all the information our customers and dealers need, and we’ve achieved that.”

Features include detailed photographs, specifications, standards and options, and a video of each of Striper’s walkaround and center console models. The site also includes social media connections and a three-step build-a-boat page with detailed base and options pricing.

The site is also designed to work on all smart phones and iPads.

Larson designs, builds and markets 50 models of boats in three brands: Larson, Triumph and Striper.


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