After marking its 10th anniversary of manufacturing, the luxury sail- and power catamaran builder Sunreef Yachts is reaching east for market share.
Based in Poland, Sunreef expanded its European foothold with the establishment in 2010 of a U.S. office in Fort Lauderdale. The builder began 2013 by opening a Chinese office in Shanghai to serve clients in Europe, the Americas and Asia.
Sunreef Yachts China is managed by Ewa Stachurska, formerly Sunreef’s marketing officer and now sales director in China. She supervises all marketing and sales in China and Hong Kong.
The Chinese division will promote its presence by participating in the Hainan Rendezvous, beginning March 30 in Sanya, at the China International Boat Show in Shanghai in April and at the Hong Kong Gold Coast Boat Show in May.
Sunreef will exhibit the new Sunreef 70 Sail Feng that was recently sold to a Chinese client.