Sunsation reports record early sales on 36-footer


Michigan-based Sunsation Powerboats reports record prerelease sales with the introduction of its new 36-foot Dominator.

"It's unbelievable," said vice president of sales and marketing Joe Schaldenbrand, in a statement. "Even now, after our first delivery to Captain's Marine, in Destin, Fla., the orders are pouring in. That's what we had hoped for."

The introduction of the new model yielded eight preproduction orders, totaling $2.8 million at the manufacturer's suggested retail price. The previous record for preproduction orders was four, totaling less than $1 million at the manufacturer's suggested retail price, the company told Soundings Trade Only.

"The demand on the Dominator, although surprising in a tough boating economy, really kind of makes sense," added Schaldenbrand. "With several hundred 32-foot Dominator customers, we feel this is the next logical step in both size and price."

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