PxPixel
Sunsation reports record early sales on 36-footer - Trade Only Today

Sunsation reports record early sales on 36-footer

Author:
Publish date:

Michigan-based Sunsation Powerboats reports record prerelease sales with the introduction of its new 36-foot Dominator.

"It's unbelievable," said vice president of sales and marketing Joe Schaldenbrand, in a statement. "Even now, after our first delivery to Captain's Marine, in Destin, Fla., the orders are pouring in. That's what we had hoped for."

The introduction of the new model yielded eight preproduction orders, totaling $2.8 million at the manufacturer's suggested retail price. The previous record for preproduction orders was four, totaling less than $1 million at the manufacturer's suggested retail price, the company told Soundings Trade Only.

"The demand on the Dominator, although surprising in a tough boating economy, really kind of makes sense," added Schaldenbrand. "With several hundred 32-foot Dominator customers, we feel this is the next logical step in both size and price."

Click here for the full release.

Related

New boat sales relatively flat in June

New boat sales in June grew marginally, with a 1.1 percent rise in the main powerboat categories and just 0.2 percent growth overall, according to preliminary data from Statistical Surveys Inc., a Michigan firm that tracks registrations.

Mazu releases new sportfishing app

Technology and satellite communications company Mazu has launched a sportfishing app that seeks to give anglers weather and sea state information, and provide powerful communications capabilities via satellite.