Sunseeker founders recognized for contribution to the yachting industry

Sir Eric Peacock and John Braithwaite

Sir Eric Peacock and John Braithwaite

Robert and John Braithwaite, who founded Sunseeker International, were recently presented with the Outstanding Achievement award at the 2018 Luxury Briefing Awards. It was held at The Savoy Hotel in London.

The award recognized the brothers’ combined career of more than 100 years. Robert, who left school at 15, dreamt of building a new kind of boat. He founded Sunseeker in 1969 and transitioned it over four decades from a local boat dealer to one of the largest yacht builders in the world.

When his younger brother John joined the business several years later, he immediately influenced the engineering of Sunseeker designs. John was instrumental in the development of new models like the Superhawk, Predator 108 and more recently, Sunseeker’s fastest-selling model of all time, the Manhattan 52.

Sunseeker now employs more than 2,600 workers.

“This is a phenomenal award and one that both Robert and John richly deserve,” said Sean Robertson, Sunseeker’s commercial director. “They have contributed so much to the marine industry and what they have achieved is truly remarkable. Sunseeker would not be the global brand it is today if it wasn’t for their never-ending passion and vision."


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