Sunseeker International named Francesco Frediani as director of superyachts and dealer network.
Under a new product development plan, Sunseeker said will double its lineup to 22 models during the next three years.
The builder said Frediani will focus on growing and developing the global dealer network to support higher standards of customer service, while also expanding the new superyacht division to oversee multiple launches in short succession. He will work with Sunseeker sales and marketing director Sean Robertson.
“We are delighted to welcome Francesco to Sunseeker. He has an unparalleled level of experience,” said CEO Andrea Frabetti in a statement. “Having industry veterans Francesco and Sean working together in complementary roles is a remarkable prospect for our business.”
Frediani most recently was commercial director at Overmarine Group, where he was vice president of sales and marketing for Mangusta Yachts. He also spent seven years at Riva Yachts, opening new markets for the builder in the Middle East and Far East.
Frediani said he is excited about Sunseeker’s new product plan, particularly the new 133-foot and 161-foot models.