Sunseeker outlines superyacht division

The U.K. builder went over its plans for “a new chapter and an important milestone” at the Fort Lauderdale show.
Publish date:

Sunseeker announced a superyacht division at the Monaco Yacht Show in September, but CEO Andrea Frabetti went over the U.K. builder’s plans during a media event at the Fort Lauderdale International Boat Show last week.

“Our customers now have more flexibility and the ability to grow through the range from 38 feet to 161 feet, unprecedented for a single brand,” Frabetti said in a statement. “We have demonstrated our ability to develop products that customers desire since the launch of our first superyacht in 2000.”

Sunseeker has delivered 137 yachts larger than 100 feet since 2000.

The superyacht division will comprise a range of models from 101 to 161 feet. Depending on the size, the yachts will be built of fiberglass or aluminum. Frabetti said a former Sunseeker owner has signed a contract to build the first 161-footer at the Icon shipyard in the Netherlands.

Frabetti, named CEO last May after holding the position of chief technical officer for six months, is pushing the company double its lineup to 22 yachts in the next three years. The company will outsource the 161 to Icon and build the hull of its 133-footer at its facility in Poole before transferring it to the Pendennis yard for completion.

“These two partners have been chosen specifically for their expertise and proven history in this size range and capability to build in metal,” Frabetti said.


2020: A Timeline

Changes ahead, changes behind: A long, strange year.

Boat Registrations Continued to Soar

Strong demand continued through September.

2020: What We Learned

A cross- section of industry leaders weighs in.

Boatloads of New Boaters

The influx of newbies to recreational boating.

Inventory to Remain a Challenge in 2021

Retailer sentiment remained strong in October, but dealers see a shortage of boats as a hurdle for next year

Amplifying Our Collective Voice

In this time of immense change, we all must continue to position the industry for a redefined future

Fortune Favors the Bold

Viking and Valhalla Boat Works had quite a FLIBS.