Supply and Demand

Author:
Publish date:
1_Brunswick_whaler-1

Coming off a strong year of boat sales, Brunswick Corp. said it is increasing production capacity at U.S. and international locations and reopening a plant that’s been closed for three years.

Brunswick said it will open a 225,000-square-foot Palm Coast, Fla., plant that’s been closed since 2018, with the goal of expanding Boston Whaler production by 40 percent. The company said it will add about 300 to 400 jobs in Palm Coast over the next two years, with the first boats expected to be completed in the second half of this year.

“Expanding Boston Whaler production by reopening the Palm Coast facility provides immediate access to new capacity for a fraction of the cost of building a brand-new facility,” Boat Group president Aine Denari said in a statement.

Brunswick said it also plans to expand production at two of its international locations.

The Reynosa, Mexico, facility — which produces Bayliner, Heyday, Lund and Sea Ray — will hire about 260 employees and increase production by nearly 60 percent.

will also see an increase at the brands’ dedicated

The Vila Nova Cerveira, Portugal, facility — which manufactures Bayliner, Uttern and Quicksilver products for the European market — will double its production capacity during the next three years.

“Investing in additional capacity in Florida, Mexico and Portugal allows us to quickly increase production and undertake further vertical integration as we continue to grow market share and engage with new boaters,” Brunswick CEO Dave Foulkes said.

Related

Future Sales Focal Point

This month’s Pulse Report survey asks if inventory levels and other concerns will be a factor in boat-show participation. Take the survey here.

ABYC Releases ‘Largest Update’ of Standards

The 61st supplement of its Standards and Technical Information Reports for Small Craft includes electric propulsion and electrical systems.

Fort Myers Tech Receives Training Support

Yamaha and the Marine Industries Association of Southwest Florida and Tampa Bay donate to the college’s new maintenance certification program.

LCI Reports Record Q2

The parent of OEM supplier Lippert Components saw a 108 percent increase in net sales to $1.1 billion.

Cox Marine Addresses the Supply Chain

The diesel outboard manufacturer brings all sub-assembly production in-house to obviate delivery issues.

Boat Shows and Dealer Week Are Calls to Action

Shows are one of the best ways to connect face-to-face with customers, and MRAA’s signature conference can give insights into achieving retail success.