Sustainability Leader Joins Bass Pro Shops

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Bass Pro Shops and Cabela’s named Phil Graves chief sustainability officer.

“Conservation is central to everything we do,” Bass Pro Shops founder and CEO Johnny Morris said in a statement. “Phil’s talents and passion for the outdoors make him a natural fit for this role, and his leadership and expertise will advance our conservation mission and impact across North America.”

Graves has nearly two decades of experience in leading sustainability efforts, strategic planning, finance and environmentally responsible investing for global companies, including Patagonia, where he served as vice president of corporate development and led the company’s $79 million Tin Shed Ventures corporate venture capital unit.

“I grew up loving the outdoors and am passionate about the role businesses can and should play in enhancing the natural world around us,” Graves said. “It’s an honor to join a visionary like Johnny Morris to lead sustainability efforts for North America’s premier outdoor and conservation company, while inspiring the next generation of conservationists through the invaluable work of the Johnny Morris Conservation Foundation.”

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