Lippert Components said it plans to use the Taylor Made brand across all current and future marine products manufactured by LCI and its Taylor Made Group subsidiary. The company said in a statement that the new Taylor Made branding strategy will include both OEM and aftermarket marine products.
LCI’s Platinum Series Pontoon Furniture, a line of seating options and accessories, will transition to the Taylor Made name. Taylor Made manufactures a large selection of marine products, including windshields, manually and power-actuated doors, roof systems, hatches, direct-bond glass and canvas enclosures.
“The strength of the Taylor Made name is unmatched within the marine industry,” Lippert CEO Jason Lippert said in the statement. “Throughout our branding discussions, we emphasized how important it was to continue to build upon the legacy of quality, performance and superior service that the Taylor Made name has become synonymous with.”
LCI has worked over the last three years to develop its product presence in the marine marketplace. The company made several acquisitions of marine equipment manufacturers and recently acquired the business and certain assets of the furniture manufacturing operation of Smoker Craft, which builds pontoons, and aluminum and fiberglass fishing and utility boats.
“LCI’s marine seating and components have shown strength within the marine marketplace. By combining the strength of the Taylor Made name with the operational resources that LCI brings to the table, we hope to continue the success we’ve seen,” said Jeff Wysong, LCI vice president of sales for marine, in the statement.
A new website will showcase the brand’s marine product line.