Teleflex Marine wins West Marine vendor award

Author:
Updated:
Original:

Teleflex Marine was recognized for Best Store Sales Support by West Marine as part of its 2012 annual Very Important Vendor Awards.

The Best Store Sales Support award goes to the vendor that provides outstanding packaging, in-store displays and point-of-sale materials, as well as product information and sales training for store managers and salespeople.

West Marine offers more than 250 Teleflex Marine products in its stores, its catalog and online, from steering and throttle and shift controls to gauges, hoses and engine and drive parts.

West Marine sales personnel must be able to provide guidance to boaters who need to repair or replace one of the Teleflex systems. To help equip sales and service personnel with the in-depth product information they need, Teleflex offers a full range of online training modules through its Onboard Rewards Program.

West Marine sales and service staff can log on to the Teleflex website and work through dozens of individual classes on steering, controls, gauges and many other topics related to Teleflex systems and components. The points they accumulate for completing classes can be redeemed for merchandise or gift cards.

“Our training modules provide sales and service people with the knowledge they need to really help out their customers, answer the tough questions and make the right product recommendations,” Teleflex Marine vice president of sales and marketing Tom Douglass said. “We’re proud that West Marine has recognized the value of our program.”

Related

A Record Q2 for Brunswick

With strong global demand in all its business segments, Brunswick Corp. reported another stellar quarter, posting a 57 percent jump in net sales.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

Groupe Beneteau Updates Revenue Forecasts, More

The builder saw gains in its boat and luxury-home sectors and made several acquisitions, including a majority stake in Dream Yacht Group.

Golden Manufacturing Expands

The fabricator of aluminum boat lifts and aluminum and concrete floating docks adds 18,000 square feet to its Fort Myers, Fla., headquarters.

GetMyBoat Takes You to the Movies

The boat rental marketplace site teams with Disney’s Jungle Cruise for a contest to win a boat trip or movie tickets.

ConMar Adds to Sales Team

The manufacturers’ representatives add industry vet Brain Steele.

Will Canada Reopen to Boaters?

Set to open its borders to fully vaccinated U.S. residents next month, our neighbor to the north could be facing a strike by Canadian border guards and customs officials. Plus, the Great Lakes welcomes a newly designated marine sanctuary.