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Rollick Announces eBay Integration

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Relationship technology platform developer Rollick is rolling out an improvement to its subscription service that will allow dealers to list boat inventory on eBay Motors, among other features.

The companies agreed to a long-term contract after a six-month pilot program that connected Rollick dealers with thousands of eBay Motors users, according to a statement.

“This new partnership integration is another tangible way we are delivering value for our dealer customers,” Rollick co-founder and chief revenue officer Jason Nierman said in the statement. “EBay Motors has always been attractive to dealers as a customer acquisition source. Now, through a GoRollick subscription, dealers not only reach the customers of our valued affinity partners, but also get to unlock the marketing power of eBay Motors.”

The company said that in addition to inventory distribution and lead generation, “eBay Motors and Rollick will incorporate unique digital retailing elements, such as the ability to apply for financing, view special offers and estimate a trade-in value on dealer [boat] detail pages.”

In addition, Rollick said it will provide eBay Motors an opportunity to offer recreation dealers efficient ways to expose their brands and inventory while providing prospective buyers with special access to targeted offers from Rollick’s OEM and lender partners, such as E-Z-GO and Synchrony.

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