Theme and Variation

Publish date:
Viking 54 Open.

Viking 54 Open.

Viking Yacht Co. launched the 54 Convertible at the Fort Lauderdale International Boat Show last fall, and NBC Sports gave it “Best of Show” honors. It’s the 10th model the New Gretna, N.J.-based builder has launched in the 50- to 60-foot range since 2000.

Viking 54 Sport Coupe.

Viking 54 Sport Coupe.

Viking announced in a statement that it will add three new express-style models based on the 54 C. The 54 Open, 54 Sport Coupe and 54 Sport Tower will ride the 54 C hull, with topside configurations and accommodations unique to each model.

All three share cockpit and command deck layouts, with raised mezzanine seating atop cooler and freezer space. They are available in two- and three-stateroom versions, and each has a forward master stateroom with private head.

Viking 54 Sport Tower.

Viking 54 Sport Tower.

A pair of 1,400-hp MAN V-12 diesels is standard, with 1,550-hp engines available as an option. An Onan 21.5-kW genset also is standard equipment.


Changing Currents

E-mobility efforts remain centered outside of the U.S.

Q&A with Martin Bjuve

Volvo Penta of the Americas president and lifelong boater Martin Bjuve.

The Evolving Retail Culture

Finding new ways to connect with boaters.

Focusing on Education

A seasonal break means staff training becomes paramount.

Demand is Not Letting Up

Demand is not letting up, as 2020 tops 300K boat sales.

Phases and Stages

Anticipating the changes that lie ahead in 2021

Competition for Florida Yards?

Big plans for a Dominican hurricane hole.

Persuaded, a Communications Strategy

Assess, message, document and deliver FTW.