Tiara partners with MRAA on dealer development program

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Tiara Yachts, Tiara Sport and the Marine Retailers Association of the Americas have partnered to help deliver their customers an improved ownership experience through the introduction of Tiara’s Flagship Dealer Program.

Last week, at the same time that Tiara entered the outboard market with the Tiara Sport 38LS, the company also rolled out the Flagship Dealer Program.

The program was developed as a baseline that Tiara and its dealer network can use to build a culture of continuous improvement.

Tiara has decided to use the MRAA’s Marine Industry Certified Dealership Program as a business template to build upon with this program.

“We view the dealer certification program as an excellent foundation upon which we want to build operational enhancements that will help elevate our dealers to the next level in overall customer satisfaction and profitability,” Tom Slikkers, CEO of S2Yachts Inc., said in a statement.

S2Yachts is the parent company of Tiara Yachts, Tiara Sport and Pursuit Boats.

The MRAA’s dealer certification program seeks to provide boat and engine dealers with a road map for dealership success, focusing them on improving their organizations through an emphasis on operations, employee engagement and customer satisfaction.

“The dealer certification program aligns incredibly well with Tiara’s approach to elevating its dealers,” MRAA president Matt Gruhn said. “Incorporating dealer certification into Tiara’s Flagship Program will accelerate their ability to exceed customer expectations. Tiara already boasts an established network of A-level dealers, and we are honored to work with Tiara and its dealers to develop a culture of continuous improvement that we know will help them strengthen their foundations for growth and success.”

“We feel this program demonstrates our commitment to supporting the retail segment of our business and will help us strengthen the partnerships we have with each of our dealers,” Slikkers said.


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