S2 Yachts, which builds the Tiara and Pursuit brands, was founded by Leon Slikkers and remains in the hands of three generations of Slikkers. Tiara is based in Holland, Mich., and it builds inboard yachts from 30 to 58 feet. Pursuit builds center console, sport and dual console boats from 18 to 38 feet in Fort Pierce, Fla.
The three companies developed an electronic vessel control for outboards.
Company president Bruce Thompson also talked about new owner Malibu and expanding facilities in Fort Pierce, Fla.
Sen. Gary Peters, D-Mich., toured the Tiara Yachts headquarters in Holland, Mich., to meet the workers and learn about the impact of the company on the local economy, as well as the impact of boating on a state and national level.
Tiara Yachts has selected Bosun’s Marine as the official Tiara Sport dealer for Massachusetts, Rhode Island, New Hampshire and Maine.
S2 Yachts, the parent company of Pursuit, Tiara and the new Tiara Sport division, introduced two new models at the Fort Lauderdale International Boat Show on Wednesday.
Tiara Yachts, Tiara Sport and the Marine Retailers Association of the Americas have partnered to help deliver their customers an improved ownership experience through the introduction of Tiara’s Flagship Dealer Program.
SARASOTA, Fla. — Pursuit Boats dealers are gathering to get their first look at two new boats from the Fort Pierce, Fla., builder.
S2 Yachts, the parent company of Tiara and Pursuit, is revamping its offerings to better serve post-recession consumers.