Tiara/Pursuit
S2 Yachts, which builds the Tiara and Pursuit brands, was founded by Leon Slikkers and remains in the hands of three generations of Slikkers. Tiara is based in Holland, Mich., and it builds inboard yachts from 30 to 58 feet. Pursuit builds center console, sport and dual console boats from 18 to 38 feet in Fort Pierce, Fla.
MIAMI 2020: New-boat launches
New boats from Sea Ray, Scout, Pursuit, Boston Whaler and others have debuted at the show.
New hands on deck
Cox Outboards, Pursuit Boats and Traditions Media make new appointments
Pursuit breaks ground on new expansion
The new 182,000-sq. ft. facility will nearly double production space.
Tiara partners with MRAA on dealer certification
Three-year agreement is designed to help develop the Marine Industry Certified Dealer program.
New Hands
New marketing executives at Pursuit and Tige; Annapolis Yacht Sales announces new service staff.
MIAMI 2019: VIDEO: Tiara, Seven Marine and Volvo collaborate
The three companies developed an electronic vessel control for outboards.
Malibu to expand Pursuit plant
Company will add about 200,000 square feet to the Florida plant.
FLIBS 2018: Pursuit launches S 288 Sport center console
Company president Bruce Thompson also talked about new owner Malibu and expanding facilities in Fort Pierce, Fla.
Malibu CEO: Pursuit now, pontoons next?
Jack Springer discusses the Pursuit acquisition and Malibu’s vision moving forward
Malibu to acquire Pursuit Boats
The towboat maker will buy the S2 brand for $100 million.
Senator visits Tiara Yachts
Sen. Gary Peters, D-Mich., toured the Tiara Yachts headquarters in Holland, Mich., to meet the workers and learn about the impact of the company on the local economy, as well as the impact of boating on a state and national level.
Bosun’s Marine named Tiara Sport dealer for four New England states
Tiara Yachts has selected Bosun’s Marine as the official Tiara Sport dealer for Massachusetts, Rhode Island, New Hampshire and Maine.
FLIBS 2017: S2 Yachts debuts Tiara Sport and Pursuit models
S2 Yachts, the parent company of Pursuit, Tiara and the new Tiara Sport division, introduced two new models at the Fort Lauderdale International Boat Show on Wednesday.
Tiara partners with MRAA on dealer development program
Tiara Yachts, Tiara Sport and the Marine Retailers Association of the Americas have partnered to help deliver their customers an improved ownership experience through the introduction of Tiara’s Flagship Dealer Program.
S2 Yachts debuts Tiara Sport series model
S2 Yachts said it is expanding its brand presence by launching the new Tiara Sport lineup.
Tiara Yachts signs audio deal with Fusion
Fusion Entertainment Ltd. said it signed a partnership deal with Tiara Yachts.
Q&A with S2 Yachts president and CEO Tom Slikkers
Learning about boatbuilding from a father who was on the leading edge of fiberglass was a great advantage, says Tom Slikkers, president and CEO of S2 Yachts, which builds Tiaras and Pursuits.
VIDEO: Pursuit Boats dealers gather to see new models
SARASOTA, Fla. — Pursuit Boats dealers are gathering to get their first look at two new boats from the Fort Pierce, Fla., builder.
Pursuit Boats debuts two new models
SARASOTA, Fla. — Pursuit Boats introduced two new models to journalists this morning.
Tiara Yachts holds annual dealer conference
Tiara Yachts announced a record year in retail sales and market-share growth during its annual dealer conference.
Tiara Yachts debuts new Q44
Tiara Yachts debuted the new Q44 to an audience of domestic and international dealers during its annual conference.
Taco Marine plans Pursuit refit for video series
Taco Marine is teaming with the do-it-yourself boat show “Ship Shape TV” to update a 1989 Pursuit 2650 to 2016 standards.
S2 Yachts sees product development as growth catalyst
S2 Yachts, the parent company of Tiara and Pursuit, is revamping its offerings to better serve post-recession consumers.