Tiara Yachts names digital-services provider

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Tiara Yachts moved all of the company's digital services to Tampa, Fla.-based agency Bayshore Solutions as its select Internet partner.

Holland, Mich.-based Tiara said that in seeking a digital partner it insisted on a firm that presents data-driven solutions, coupled with a passion for continuously achieving exceptional results and fueled by a core value of doing the right thing. Tiara said Bayshore not only shares the boatbuilder’s philosophy, but also has a proven track record of delivering creative, functional and integrated excellence in digital marketing.

“I have seen from actions and experience that the leadership of Bayshore Solutions understands the relationship needed to help Tiara Yachts realize what it wants to accomplish in the marketplace, and their team is ready and able to deliver,” said David Slikkers, chief executive of S2 Yachts Inc., of which Tiara Yachts is a subsidiary.

“Bayshore Solutions is honored to have been selected as the digital partner of such a high-caliber enterprise as Tiara Yachts, and we look forward to continuing to earn their business,” Bayshore president and chief executive Kevin Hourigan said.

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