Skip to main content

Tiara Yachts names marketing agency

Tiara Yachts, a division of S2 Yachts Inc., selected Tampa’s United Landmark Associates as its agency of record for all of Tiara Yachts’ marketing needs, including strategic marketing, advertising and promotional campaigns, Web marketing, social media, dealer relations and public relations.

Tiara selected United Landmark based on the agency’s successful track record and depth of experience in the yachting industry.

“ULA’s award-winning marketing strategies and expertise in marketing luxury brands and companies will assist Tiara in playing a more global role,” S2 Yachts CEO David Slikkers said in a statement. “We searched for a firm that can assist us in reaching a diverse customer base to include North America, as well as the international marketplace. ULA understands our yachting customer profile, and they know how to reach and influence our target audiences.”

“The yachting and boating industry is a special niche in the luxury market. Over the years we have fine-tuned the most effective strategies to reach the yachting prospects and to influence their decision process. We look forward to growing the Tiara brand,” United Landmark president Don Niederpruem said.

Related

AdobeStock_131758074

Rays of Light

A key indicator of U.S. consumer confidence rose for the first time in four months in August as the economy added 315,000 jobs.

1_YANMAR

Yanmar Announces Sales, Marketing Hires

The company has hired Bas Eerden as global sales manager and Michele Durkin as global marketing manager.

AdobeStock_99701994

So, You Want To Be a Yacht Broker

Tips to help build a network through an online presence which is essential to success

1_HURRICANE.IAN

Ian Explodes Into Category 4 Hurricane

The historic hurricane is expected to make landfall this afternoon between Naples and Venice, Fla.

1_PREMIER.MARINE

Premier Marine Announces New Minnesota Facility

The pontoon builder recently completed a 150,000-square-foot building with new corporate offices and expanded manufacturing facilities.

1_SCOUT.BOATS

Scout Boats Recognizes Top Dealers

Seven Seas Yacht Sales of Ft. Lauderdale, Fla., was recognized as the boatbuilder’s top dealer worldwide.

1_TOWBOAT.PINK

TowBoatUS Vessels Go Pink

Five of TowBoatUS’s response fleet are going pink for the month of October to help increase breast cancer awareness on the water.

1_BTN.CHART

Fork in the Channel

Boat registration totals for July mostly revealed considerable weakness compared with a year earlier, and tumbled back into a steeper downtrend than the prior month’s comparisons.

1_PULSE1

Inflation Stymies Boat Sales

Inventories of new and used boats are improving at the retail level but are still considered comparatively lean, according to the results of the monthly Pulse Report survey.