Tiara Yachts names marketing agency

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Tiara Yachts, a division of S2 Yachts Inc., selected Tampa’s United Landmark Associates as its agency of record for all of Tiara Yachts’ marketing needs, including strategic marketing, advertising and promotional campaigns, Web marketing, social media, dealer relations and public relations.

Tiara selected United Landmark based on the agency’s successful track record and depth of experience in the yachting industry.

“ULA’s award-winning marketing strategies and expertise in marketing luxury brands and companies will assist Tiara in playing a more global role,” S2 Yachts CEO David Slikkers said in a statement. “We searched for a firm that can assist us in reaching a diverse customer base to include North America, as well as the international marketplace. ULA understands our yachting customer profile, and they know how to reach and influence our target audiences.”

“The yachting and boating industry is a special niche in the luxury market. Over the years we have fine-tuned the most effective strategies to reach the yachting prospects and to influence their decision process. We look forward to growing the Tiara brand,” United Landmark president Don Niederpruem said.

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