Tiara Yachts rolls out summer promotion


Tiara Yachts is launching an aggressive marketing campaign for its 3900 Series boats that it said includes savings up to $178,000.

The Holland, Mich.-based builder’s Summer Buying Opportunity Event will continue until Sept. 4 on sales of new 2012 Tiara 3900 Open, Convertible and Sovran models.

“These new Tiara yachts have been re-energized and reinvigorated not only with new pricing but also with new features, technology and decors,” Tiara Yachts said in a statement.

Tiara said it has “reorganized operations and streamlined its manufacturing processes,” allowing it to pass along the savings, according to the release.

“We have leveraged strategic connections and revised our own operations to be more competitive in the market while remaining true to our founding principles,” Tiara Yachts CEO David Slikkers said. “The result is that we have maximized the value to our consumer.”

Click here for the full release.


Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.