Tige Boats recently celebrated 25 years of boat designing, manufacturing and marketing with a dealer meeting centered on the next generation of technology.
Tige Boats unveiled the all-new Tige RZX2 and the TigeForce marketing and sales technology. The dealer meeting opened with the TigeForce technology, including state-of-the-art lead generation, social media, dealer support and advanced lead nurturing.
Tige’s sales and marketing teams led a conversational-style keynote around TigeForce, which is designed to find, nurture, and convert people of all interest levels into a Tige owner.
The company said TigeForce has allowed Tige to automate and streamline its marketing and sales process for a seamless Tige experience all the way through the dealership level.
“TigeForce is changing the way we do business,” Thad Kelley, of the Ski Dock, Tige’s first dealer, said in a statement. “It allows us to take our customer relationships beyond any traditional CRM system. We’re privileged to be a part of the technology movement that Tige is leading.”
Johnny Shilling, of Texas Tige, said he has already seen much success from TigeForce since its launch early this year.
“Every lead within TigeForce is an opportunity,” he said. “Texas Tige is having a record sales year, with the success due to the leads generated and nurtured through TigeForce.”
An afternoon conversational keynote featured the Tige product design and engineering team. The company walked Tige dealers through the product development process and celebrated engineering successes during the past 12 months, including the RZX2, Alpha E2 Powered Tower, and the Tige Clear User Experience.
“The 2017 Tige lineup is the most innovative product line that I’ve seen in my 18 years of being a marine dealer,” said Bill Bistline, of Wakeboard and Waterski Specialty. “The technology, quality and versatility found throughout the Tige line are allowing my dealership to succeed like never before.”