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Tige Boats launches new brand

AXT

Tige Boats announced Aug. 1 that it launched the ATX brand, showcasing a new model online.

“We have created the new ATX Surf Boats brand and product line with sole focus on the needs and demands of our targeted consumer,” said Charlie Pigeon, CEO and founder of ATX Surf Boats and Tige Boats, in a statement. “By offering practical yet innovative features, our new owners can enjoy simplicity in the performance and functionality of the boat, as well as a simple ownership experience. The ATX brand will fulfill these expectations and is setting up to take over market share through our business and brand strategy.”

The Abilene, Texas-based builder said it plans to “elevate and differentiate” ATX from Tige through a “distinct design identity” that includes a separate logo, brand and customer service.

The ATX website shows the 22 Type-S model, with a 24 Type-S coming soon.

“Now there’s no reason to settle for a used boat, limited capabilities of an inboard/outboard or a second-choice boat brand when you can choose an ATX that is high on style, high on value and high on performance,” said ATX on the company website

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