Daniel Gutierrez has been named chief operating officer at Tige Boats. Gutierrez, who recently served as director of marketing and product design, will be moving into what is a new position at the towboat builder.
“Daniel has been an integral part of the forward momentum and progress at Tige,” Tige CEO Charlie Pigeon said in a statement. “He is a trusted leader who consistently delivers results. He is in touch with the needs of our dealer network and already has a strong relationship with industry experts and our supply chain.”
Guitierrez will be responsible for new product development and technology implementation. He will also, according to the statement, “strategically position Tige for large increases in brand value and optimum customer experiences.”
Beyond marketing, Gutierrez led the design and styling of 17 Tige models, as well as multiple product line overhauls.
“I feel very confident that our team and brand has another level ahead of us,” Gutierrez said in the statement. “We’ve experienced significant growth over the past years, and I am excited to move forward aggressively and continue to think big.”