VIDEO: Tour the new Sea Ray L-Class 650 Fly


Sea Ray introduced the new L-Class 650 Fly at the 2014 Miami International Boat Show in February and recently the video team from Trade Only Today attended an exclusive showing of the yacht during its multistate tour up the East Coast.

Moored at an estate in Sands Point, N.Y. (just 15 miles from Manhattan on Long Island Sound), Sea Ray’s new flagship seemed right at home among the waterfront mansions along the “Gold Coast” of Long Island. The invitation-only guests were treated to champagne and private tours of the four-stateroom yacht and they were not disappointed.

“The L doesn’t officially stand for anything, but in reality it means the best of everything Sea Ray has to offer,” Sea Ray vice president of marketing Brad Anderson said. “Our goal throughout the ownership experience is to surprise and delight our customers.”

"We're thrilled to introduce the L-Class. This marks a new era for Sea Ray, a direct result of our desire to shape a better boating future and to offer a new class of yachts above and beyond anything our customers have ever seen,” Sea Ray president Tim Schiek said in a statement. “The L-Class speaks not only to Sea Ray's commitment to purposeful innovation, but also to the company's strong legacy of impeccable craftsmanship, performance and service. It's a marriage of style and substance because we firmly believe in the importance of both. We could not be more pleased to present the L650 Fly as the first of many L-Class models on the horizon."

The L650 is not just a high-end luxury flying bridge cruiser. It’s also a new type of ownership experience. Sea Ray said L-Class customers will have access to unique services and amenities, including dedicated customer service phone lines with rapid response times; prioritized remote service teams; a Sea Ray sales concierge to optimize the purchasing process; vessel orientation by a Sea Ray captain, and a class-leading standard three-year bow-to-stern warranty (including engines and components).

The L650 Fly was the first model to hit the water. The sedan version has just been introduced and two more L-class models are in the works — the L580 and L580 Fly. They are scheduled for introduction on or before the 2014 Fort Lauderdale International Boat Show in the fall.


‘All cylinders firing’

“Honestly, we saw pretty darn good strength in all segments,” said MarineMax CFO Michael McLamb, following yesterday’s record quarter.