Invincible Boat Co. hired a former MasterCraft executive to increase its presence in the international market. Ian Birdsall set up distribution for MasterCraft in more than 30 countries, according to a company statement.
Birdsall, who recently joined Invincible as vice president of international business, will work with CEO John Dorton, who was president and CEO of MasterCraft from 1996 until 2012.
“I couldn’t resist the challenge of taking the Invincible Boat brand into the international arena where I know it will be well received,” Birdsall said in the statement. “The company has all the ingredients necessary to be a world-class brand, and it’s great to be introducing the boats to important markets outside of the U.S.”
Invincible will complete a 50,000-square-foot expansion to its facility in Opa-locka, Fla., and will add 50 employees. It currently has 300 employees. The expansion includes a factory showroom, and facilities for sea trials are nearby.
The company said it will this year focus on new catamaran models designed by Morrelli and Melvin, a California firm responsible for many America’s Cup racing boats.
Birdsall said he is making initial contacts in Australia, the Middle East, Asia and the Caribbean for a dealer network.