Vicem Yachts switches to LOA for boat models - Trade Only Today

Vicem Yachts switches to LOA for boat models

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Turkish boatbuilder Vicem Yachts announced a modification of model names and decided to name every model using the LOA instead of hull length.

“With the old boat model names based on the hull length, we were giving an unfair advantage to the competition when it was time for a client to compare boat prices on the superficial scale of the $/foot since the rest of the market utilizes the all-out length to define boat model names,” the company said in a statement.

“The result was that some of our models appeared expensive, although in reality our boats were longer than the competitors' models,” the company added. “With the new model names we have just made the comparison fair and easier to make, thus allowing potential clients to clearly perceive the great value proposition of a Vicem Yacht.”

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