Vicem Yachts switches to LOA for boat models

Author:
Updated:
Original:

Turkish boatbuilder Vicem Yachts announced a modification of model names and decided to name every model using the LOA instead of hull length.

“With the old boat model names based on the hull length, we were giving an unfair advantage to the competition when it was time for a client to compare boat prices on the superficial scale of the $/foot since the rest of the market utilizes the all-out length to define boat model names,” the company said in a statement.

“The result was that some of our models appeared expensive, although in reality our boats were longer than the competitors' models,” the company added. “With the new model names we have just made the comparison fair and easier to make, thus allowing potential clients to clearly perceive the great value proposition of a Vicem Yacht.”

Click here for the full release.

Related

Windy Boats to Make U.S. Debut with Nautical Ventures

The Florida firm said the Scandinavian brand will complement its other European boat lines.

Beneteau America Names New President

Don Smith joined the French builder in 2018 as outboard sales manager.

Supply and Demand

Facing unprecedented demand, Brunswick plans to reopen its Palm Coast, Fla., plant and expand operations in Mexico and Portugal.

EPropulsion Announces 2021 Lineup

Its electric propulsion offerings now feature hydrogeneration capabilities, 48-volt architecture and more.

Yamaha Updates Midrange Outboards

The F250 and F300 now share features from Yamaha’s 425XTO engine, such as Digital Electric Steering and Thrust Enhancing Reverse Exhaust.

Quick Hits: January 25, 2021

Inmarsat marks significant installation milestone on its Fleet Xpress system and the NMEA announce virtual marine electronics installer training classes for next month.