VIDEO: MasterCraft works with Mercury on outboard towboat - Trade Only Today

VIDEO: MasterCraft works with Mercury on outboard towboat

MasterCraft displayed its new NXT20 Global Edition to the public for the first time during the 2016 New York Boat Show.
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MasterCraft displayed its new NXT20 Global Edition to the public for the first time during the 2016 New York Boat Show.

Designed for watersports enthusiasts in coastal zones, the new extension of MasterCraft’s entry-level NXT line is the company’s first outboard towboat in more than 20 years.

Since the New York show, boaters around the world have been able to experience the NXT20 Global Edition, powered by a 175-hp Mercury Verado outboard engine with the option of upgrading to a 225-hp model.

The growing relationship between the two companies has been chronicled in this new video.

“MasterCraft continues to expand its product line to meet the consumer’s demand for quality construction and reliable performance across all boating categories,” MasterCraft president and CEO Terry McNew said in a statement.

“The introduction of the NXT20 Global Edition opens up MasterCraft ownership to boaters in coastal and overseas markets, where shallow waters and harsh saltwater conditions require an outboard configuration. Suffice to say, anything we do in the outboard industry, we will do it with Mercury.”

“Mastercraft is a leader in the tow sports segment, and we are delighted to partner with them,” Mercury Marine president John Pfeifer said. “Coupling a leader in tow sports with the premium Mercury Verado outboard propulsion allows both companies to grow brand recognition and attract young boaters.”

Although the initial target for extending the NXT line was the coastal market, interest has begun to grow in other areas.

“We initially debuted this boat at our dealer meeting,” said Jay Povlin, MasterCraft vice president, global sales and marketing. “We planned this boat as a global edition, but soon found our North American dealers migrating to this, as well.”

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