Scout Boats introduced its flagship 420 LXF last week via social media and the company says the introduction was a huge success.
The debut commercial and walkthrough were unveiled last week, said spokesman Mark Jerkins. The commercial has 70,000-plus views on Facebook, the company’s video hub and on YouTube.
Jerkins said the format was chosen to create the same excitement that the 42-foot sportfishing boat itself generates.
“This video helps spread that excitement — quickly,” he told Trade Only Today.
“Due to most people becoming much more online-savvy, as well as video-savvy, we knew we needed to have a short and sweet, but impactful filmercial that depicted the new 420 LXF in an entertaining, high-end way,” Jerkins said. “Something that visually appealed to the viewer and captured their attention, much like the model does in person.”
It’s the first time Scout has debuted a product entirely online, and it is the second company to do so in the last week.
“I definitely think it’s more than a trend, and it’s a unique way to introduce a new model, as well as give people a sneak peak to their brand,” Jerkins said.
But at the end of the day it’s a supporting mechanism for the other marketing and sales efforts, he added.
“The increase in people getting entertainment, as well as conducting research, through videos will continue to play a large role moving forward,” Jerkins speculated. “We did it to debut and showcase this exciting model to our growing audience. This model and its numerous innovations that make it a class leader warranted the opportunity to do this teaser commercial.”
Apparently there is merit to the approach.
“We’ve reached over 70,000 viewers and counting in less than one week across all our platforms, and interest for the model has exploded,” Jerkins said. “But this video was also a way to expand our brand image, and even those who might not be in the market for a 42-footer right now could become potential followers of our Scout brand and loyal customers of other models we offer.”