VIDEO: Sea Ray to celebrate 60 years of building boats

Publish date:

Sea Ray celebrates its 60th anniversary in 2019, as Brunswick Corp. repositions the iconic brand without its yacht and sport yacht segments.

“It’s one of the most exciting times in the history of the brand,” Sea Ray president Brad Anderson says in a video. “Next year we celebrate our 60th anniversary, and we’re now reinvigorating the brand with a comprehensive strategy, from our branding to our future generation of products to our operations.”

Brunswick will reinvent and reposition the brand in the coming year, said David Foulkes, who will take the helm of parent company from Mark Schwabero on Jan. 1. “We’re all looking forward now with Sea Ray,” Foulkes says in the video.

On Dec. 5, 2017, Brunswick announced that Sea Ray was up for sale. CFO Bill Metzger confirmed to analysts during a conference call after the announcement that Sea Ray was operating at a loss and implied that it had been doing so through much of fiscal 2017.

In June this year, Brunswick announced it would retain Sea Ray because it was unable to get an “appropriate value” for the brand. The caveat was that it would discontinue its yacht and sport yacht lines, which accounted for about 10 percent of revenue, and would eliminate about 825 jobs.

“We’ve gone through a period of change over the last 12 months, and the resilience and patience of the employees has really been astounding,” said Brunswick Boat Group president Huw Bower.

Sea Ray had a productive fall boat-show season, Anderson said, and made investments in its Tellico, Tenn., plant, which just turned 35 years old.

“At Tellico’s 35th anniversary, it was a personal honor to recognize our dedicated team, including 18 individuals that have served the facility since it began in 1983,” Anderson said in a statement. “They Sykes Creek manufacturing team in Merritt Island, Fla., has increased production of the flagship SLX 400 Outboard to ensure that Sea Ray is able to better meet consumer demand.”

Watch the Sea Ray video here.


Siren’s 3 Series Receives NMEA 2000 Certification

The Internet of Things technology allows OEMs and other stakeholders to receive such data as engine metrics, fault codes and service requirements.

Galeon Launches Outboard Series

The first model in the series, the 325 GTO, will be powered by twin 350-hp Mercury Verados.

We Have Liftoff

Foil-equipped powerboats are poised to enter the mainstream recreational marine market.

Scania to Power Demo Viking 46

The Swedish engine manufacturer will use the boat in tournaments and other events to showcase its power options to the U.S. market.

Quick Hits: January 20, 2021

ShoreMaster, HydroHoist and Neptune rebranded as Waterfront Brands; Boats Group acquires more European brokerage sites; and Gill Fishing partners with rgyr agency.

Should You Require Employee Vaccinations?

With the Covid vaccines becoming more readily available, it’s a topic that’s worth addressing now.

Parker Sponsors ‘Journey for a Cause’

An Indiana college student will embark on a 10-day passage from the Ohio River to the Gulf of Mexico to highlight inclusion and fishing.

With Great Power Comes Great Challenges

Today’s high-horsepower outboards are heavy, and produce prodigious power and torque — three factors that boatbuilders must balance.

Guy Harvey Foundation Awards Scholarships

The inaugural Legacy Scholarship went to four Florida high school seniors who are attending Nova Southeastern University.