VIDEO: X-Ray Vision

Author:
Updated:
Original:
Lynnwood Motoplex showcased Centurion’s new augmented reality app at the Seattle Boat Show last weekend.

Lynnwood Motoplex showcased Centurion’s new augmented reality app at the Seattle Boat Show last weekend.

It’s one thing to tell customers about Centurion’s Ramfill ballast technology, which can fill two tanks with 2,650 pounds of water in 90 seconds. It’s another thing to show them.

Centurion developed an app that uses augmented reality to show how Ramfill works , giving users the ability to see what’s happening beneath the fiberglass.

“The app has has worked wonderfully at shows and been a great wow-factor for technology’s sake, as well as a great sales tool,” Amy Mauzy, Centurion sales and marketing vice president, told Trade Only Today.

centurion 2

Centurion team members show the app in action.

“We started using the AR app the first weekend of shows, and it has been received very well,” Mauzy said. “Customers are excited to see how Ramfill works because they have never been able to get a visual of it. The Centurion AR app allows the customer to really understand this unique selling advantage, even though we are not on the water.”

Demo the app here.

Related

Yanmar Names Power Solutions Division Manager

Carl J. Micu will oversee sales and the development of long-term growth plans.

Lippert Components Rebrands

The company’s core line of marine, RV and commercial products, including Lewmar and Taylor Made, will be branded as Lippert.

‘A Strong Finish to a Strong Year’

Booming demand for boats continued as the year ended, with the industry posting the highest number of sales since 2007.

Culture Summit 2.0

Correct Craft will gather “organizational culture drivers” for its second summit, which will take place virtually March 3.

Quick Hits: January 22, 2021

B.A.S.S. now taking noms for ‘21 Bassmaster High School All-American Fishing Team and Yacht Sentinel teams with Fountaine Pajot to equip its lineup with connected boat technology.

Teak Isle Expands Operations

The Florida-based manufacturer purchased a 45,000-square-foot facility and two additional CNC routers.