Beginning with the 2011 model year, yachts built for Viking Sport Cruisers for distribution in North America, Mexico, Central America and the Caribbean will be branded as Princess. As part of this, Viking Sport Cruisers continues as the sole distributor for these markets and will provide sales and service support for customers through its network of dealers.
"The North American market is a hugely important one for Princess and we are delighted to have such a strong partner in Viking Sport Cruisers. Looking to the future, we both see tremendous benefits in building the global strength of the Princess name through a united marketing effort," said Chris Gates, managing director of Princess Yachts International, in a statement.
Viking Sport Cruisers will offer the full line of Princess models. In addition to dealer service support, Viking offers dedicated Viking owned-and-operated service centers located in New Gretna, N.J., and Riviera Beach, Fla.
Looking ahead to the fall and winter show seasons, Viking Sport Cruisers and Princess are working together in planning displays for the 2010 Fort Lauderdale International Boat Show and the 2011 Miami Yacht & Brokerage Show with premieres of six models that have not been shown in the United States.
New model debuts for Fort Lauderdale include the Princess 42, V52, V62, and 85 Motor Yacht followed in Miami by the U.S. unveiling of the 72 Motor Yacht and another new as-yet-unannounced model in development.