Viking Yacht names dealer in Italy

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The Viking Yacht Co. appointed SNO Yachts as its exclusive Italian dealer.

Based in Olbia, the economic center of the island of Sardinia, SNO also has state-of-the-art facilities in the exclusive Sardinian ports of Porto Cervo, Porto Rotondo and Puntaldia. Additional SNO locations are along the peninsula in Rome, Rimini and Lavagna, as well as in Monte Carlo in Monaco.

SNO prides itself on an experienced staff for sales and complete yacht services for boats of 12 to 70 meters.

Much like the family-owned and operated Viking, SNO is a family-oriented yacht sales and service organization. It was founded by brothers Andrea and Francesco Pirro more than a quarter-century ago.

“Andrea and Francesco represent the best ideals that my father and uncle used when they founded the Viking Yacht Co. in 1964,” Viking executive vice president Pat Healey said in announcing the strategic alliance.

“We are excited to be represented in Italy and throughout southern Europe by the Pirro family and look forward to a long and prosperous relationship that will continue to inspire growth between our two fine companies in anticipation of the upcoming boat shows in Cannes and Genoa.”

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