Walker Bay Boats launched its redesigned website, the company announced.
The new site is built on a newer, more flexible platform that allows the site to expand and evolve on a day-to-day basis. This includes product information for new and older models, updated owner's manuals for 2011, a revised dealer locator and more.
"Walker Bay has undergone several major evolutions in the past 12 to 18 months, first in our manufacturing capabilities, then in our product designs, and now most recently in our marketing," said Chris Carroll, vice president of sales, in a statement. "We realized early on in this transition that our customers were asking us for more frequent information and for this information to be provided through a variety of channels. Our new site enables us to communicate the latest information in whichever manner our customers prefer."
Other updates include links for ordering parts, service support for dealers, a search engine for quick searches of the entire site, the capability to create and distribute company newsletters and front-page links to Walker Bay's Facebook and Twitter pages, which are updated semi-monthly.
The site also is fully compatible with portable electronic devices, such as the iPhone and iPad.