Wellcraft launched a new consumer website as part of the company’s ongoing marketing launch for 2016.
The website is designed to showcase the company’s 2016 boat lineup and provide consumers with the best experience available in the fishing boat segment, Wellcraft said.
It is designed to optimize Wellcraft’s digital marketing efforts with integrated, lead-generation focused, measurable technologies to support the company’s indirect sales model.
“We’re fully committed to the Wellcraft brand and delivering new models to market,” Rec Boat Holdings president Roch Lambert said in a statement. “It has been exciting to re-energize the brand with new product. Wellcraft has tremendous consumer awareness, and with our new boats and marketing investments we feel confident in a successful new model year ahead.”