Wellcraft debuts new website

Wellcraft launched a new consumer website as part of the company’s ongoing marketing launch for 2016.

Wellcraft launched a new consumer website as part of the company’s ongoing marketing launch for 2016.

The website is designed to showcase the company’s 2016 boat lineup and provide consumers with the best experience available in the fishing boat segment, Wellcraft said.

It is designed to optimize Wellcraft’s digital marketing efforts with integrated, lead-generation focused, measurable technologies to support the company’s indirect sales model.

“We’re fully committed to the Wellcraft brand and delivering new models to market,” Rec Boat Holdings president Roch Lambert said in a statement. “It has been exciting to re-energize the brand with new product. Wellcraft has tremendous consumer awareness, and with our new boats and marketing investments we feel confident in a successful new model year ahead.”


ABYC and USCG Introduce Online Risk Mitigation Event

The initial event of the new, joint online conference program will focus on regulations and electrification in the marine realm.

A Strong Q2 for Garmin

The company posted total revenue of $1.33 billion, a 53 percent increase from the second quarter of 2020.

Brunswick Named Among America’s Best Employers for Women by Forbes

The marine manufacturer ranks on the list for the second consecutive year.

Destination Bermuda

Viking Yachts and Valhalla Boatworks team with PW Marine to expand its dealer network to the island.

Polaris Sees Strong Demand, Record Quarter

The surge in sales continues for Polaris in Q2, with its boats segment posting an increase of nearly 50 percent to $198 million.

OneWater Adds PartsVu

The online marketplace for marine parts, accessories and electronics posted $25 million in sales over the last year.

How to Go Strong For 75 Years!

The 4th generation, family-run Strong’s Marine has put client service at the top of its agenda for over 75 years.

NMLA Releases Annual Statistical Report

The National Marine Lenders Association’s annual report shows that marine loans increased significantly in the past two years, primarily among boat owners aged 45-54.