Campion Marine sees a significant “market opportunity” for Canadian-built boats as boat show season approaches across North America. The British Columbia-based builder said in a statement today that the high U.S. dollar and Canadian retaliatory tariffs of 10 percent are creating a strong environment for its product lines.
“Buying a non-Canadian boat may no longer be affordable for many,” said the release.
“The market conditions are perfect for consumers to buy Canadian made boats,” said Lorne Nakonechny, Campion’s new CEO, in the statement. “With the ever-changing market climate due to tariffs on US manufactured boats and a strong American dollar, I have instructed our team to put everything on the table to make sure that the Canadian boat buyer can take advantage of Campion’s competitive position.”
Campion recently changed ownership. It manufactures the Allante, Chase, Explorer, SV3 and Watersports Edition lines. “Campion is definitely going to make an impact at this year’s boat shows,” said Nakonechny.
“Campion will be featuring a whole new look at this year’s show,” added Brian Milligen, director of sales and marketing. “We’ll be making the statement that the New Campion is going to be taking back market share that was once ours.”
The company said it plans to increase its workforce. “We are looking to add to our skilled boat building team,” said Chris Forrest, general manager in the statement. “What could be better than building boats in the heart of the beautiful Okanagan Valley in Kelowna, British Columbia?”
The new Campion line will make its first appearance at the Toronto International Boat Show, which takes place from January 18 to January 27, 2019.