With Pontiac’s demise, boatbuilders should take heed

Author:
Publish date:

Whether a company builds cars or boats, if it loses its edge or loses touch with new generations of customers and their changing tastes, it won't survive.

That message was brought home with the official end Oct. 31 of General Motors' Pontiac brand. Known for muscle cars such as the GTO, the 84-year-old Pontiac struggled to find its place in the modern automotive market.

Click here to read a New York Times story about the rise and fall of Pontiac.

Related

Montara signs 27 dealers

With 23 others waiting to sign on, the manufacturer of the new wake-surfing/pontoon design is “incredulous” at the quick dealer response.