Skip to main content
Updated:
Original:

With Pontiac’s demise, boatbuilders should take heed

Whether a company builds cars or boats, if it loses its edge or loses touch with new generations of customers and their changing tastes, it won't survive.

That message was brought home with the official end Oct. 31 of General Motors' Pontiac brand. Known for muscle cars such as the GTO, the 84-year-old Pontiac struggled to find its place in the modern automotive market.

Click here to read a New York Times story about the rise and fall of Pontiac.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.