With Pontiac’s demise, boatbuilders should take heed

Author:
Updated:
Original:

Whether a company builds cars or boats, if it loses its edge or loses touch with new generations of customers and their changing tastes, it won't survive.

That message was brought home with the official end Oct. 31 of General Motors' Pontiac brand. Known for muscle cars such as the GTO, the 84-year-old Pontiac struggled to find its place in the modern automotive market.

Click here to read a New York Times story about the rise and fall of Pontiac.

Related

Suzuki Powers Forest River’s New Nepallo Pontoon Boats

The new Nepallo line of pontoon boats with Suzuki engines will be sold at select Camping World and Gander RV & Outdoors stores.

West Marine CEO to Keynote Annual MRA Event

With a “Climate for Change” theme, the Marine Recreation Association’s Educational Conference and Trade Show is set for Oct. 11-13.

Skeeter Owner’s Tourney Held on Lake Fork

A field of 2,000 anglers in 1,000 boats saw a nearly 10-pound bass capture first place in the annual Skeeter owner’s tournament.

Email Remains a Vital Marketing Tool for Dealers

A content marketing staple, emails can consistently deliver valuable and relevant information, if done correctly.

ABYC to Publish Largest-Ever Standards Manual

The nonprofit is offering pre-orders until June 18 of its updated standards manual, with a publication date of July 31.

Furuno, Simrad Add SiriusXM Fish Mapping Suite

The subscription-based service offers offshore anglers a suite of technology with which to locate and catch more fish.