World Cat holds sales and service training

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World Cat held its inaugural service training program in conjunction with its sales seminar.

World Cat held its inaugural service training program in conjunction with its sales seminar.

World Cat held its first service-training seminar from Dec. 4-6 at its headquarters in New Bern, N.C.

The company held its second annual sales training program at the same time.

“Our sales and service training programs are extensive and produce knowledgeable program graduates from Boston to South Florida, Texas to Bermuda and everywhere in between,” World Cat CEO Andrew Brown said in a statement. “We offer our dealer representatives an in-depth explanation of World Cat manufacturing processes, followed by an in-depth plant tour and product demonstrations. Our entire senior management is hands-on during these sessions.”

Presentations included selling the product, focusing on the unique aspects and benefits of the World Cat product and the overall benefits of a catamaran design, advanced technology used in the company’s newest “X” line and C-Zone digital switching.

“Our training was remarkably successful,” World Cat distribution manager Wyatt Lane said. “We had tremendous positive feedback from our dealers. But beyond the product, these representatives got deeper insight into our local culture, as well. Right down to the classic eastern North Carolina oyster roast we held for them.”


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