Xantrex Technology launched a customer-focused initiative called “My X-Perience” that enables the users of Xantrex products to share their story and brand experience.
Xantrex has created a large base of customers who rely on the company for their onboard AC power and battery-charging needs. The company is looking to hear about peoples’ lives, adventures and special moments with their products in the three decades the company has been in business.
“This new concept had its soft launch at two industry events earlier this year,” Xantrex marketing manager Mitul Chandrani said in a statement. “It was fascinating to learn how our solutions were playing a part in people’s professional and personal lives. We captured many interesting stories on camera and decided to launch a full-fledged campaign on our website and social media outlets.”
“We have a rich history of designing and engineering some of the best-selling and most reputable products, but I believe there’s always room for improvement and innovation,” Xantrex vice president Richard Gaudet said in a statement. “While manufacturing quality products is important, engaging with people who actually use the product is what fuels that design standard. Our users’ comments and feedback are critical in making improvements to our existing product lines, developing newer technologies and user-friendly marketing programs.”
The “My X-Perience” program is now open for our users to share their stories.