Yamaha Continues Bassmaster Sponsorship

Publish date:
Bass Logo

Yamaha is extending for another four years its sponsorship of Bassmaster Tournament Trail events, the company announced in a statement.

Yamaha will be an official premier engine sponsor through 2024, according to the Bass Anglers Sportsman Society.

“It is great to have a partner like Yamaha, who is dedicated to helping anglers get incredible performance out of their equipment, as well as active in vital conservation missions,” B.A.S.S. CEO Bruce Akin said.

Yamaha Pro Patrick Walters

Yamaha Pro Patrick Walters

For the 2021 season, Yamaha will power the boats of 32 Elite Series anglers. The company will be a premier sponsor for the Bassmaster Classic, Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series, Mossy Oak Fishing Bassmaster High School Series, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments.

“The team at B.A.S.S. has impressed us in recent years with flexibility in the face of challenges and their efforts to bring newcomers into the sport of bass fishing,” said Yamaha Marine business unit president Ben Speciale.

B.A.S.S. and Yamaha will also work together to promote sustainability and natural resource conservation through the Yamaha Rightwaters program, which “advocates and educates to protect our aquatic resources,” said Gene Gilliland, B.A.S.S. conservation director.


Caught Red-Handed

Two commercial fishermen were jailed for possessing an illegal haul that included 100 undersized lobster tails, which is a felony. Also, fisheries management gets new funding.

Bennington Expands Operations

The pontoon builder plans to add jobs at its new facility in Elkhart County, Ind., and increase manufacturing output.

KVH Industries Names CFO

Longtime telecom financial executive Roger A. Kuebel assumes the position that COO Brent Bruun had held in an interim capacity.

Quick Hits: March 4, 2021

Today at 4pm: Intrepid Powerboats celebrates president Ken Clinton’s 30th anniversary with a Facebook Live Q&A.

Sustainability at Navico

The electronics giant recently shifted to 100 percent recyclable packaging and appointed its first chief sustainability officer.

Soundings Trade Only hosts ‘Pitch the Pros’

The one-hour virtual sessions this week featured 18 companies that introduced products and technologies to more than 530 attendees.