Kevin Fletcher has been named CEO of Z Nautic Americas and executive vice president of Z Nautic Group. Fletcher was most recently president of Lorenz & Jones, a marine and powersports distributor in Iowa. He will relocate to Z Nautic’s U.S. headquarters in Summerville, South Carolina.
Dominique Heber-Suffrin, president and CEO of Z Nautic Group, said in a statement that Fletcher would oversee all legal and operational activities for Z Nautic Americas. “I am confident that this selection will allow Z Nautic Group to aggressively grow our four brands throughout the Americas,” said Heber-Suffrin.
Before Lorenz & Jones, Fletcher spent 13 years in different roles for Brunswick Corporation. Fletcher launched Mercury’s most successful and profitable line of propellers, managed marketing for Mercury inflatables, helped launch a Customer Relationship Management tool that included Marine Trade Areas, and tripled revenue for the Attwood Division within four years.
Headquartered in France, Z Nautic Group manufactures the Zodiac, Bombard, Avon and AKA Marine brands.