Z Marine North America LLC, formerly Zodiac Recreational of North America LLC, announced that its Miami-based dealer Lifeline Inflatable Services is opening a second retail store Friday in Fort Lauderdale on.
The new store will be named Zodiac of Fort Lauderdale and will showcase a complete line of Zodiac RIBs.
“We’re extremely excited that Lifeline decided to expand operations to the Ft Lauderdale area,” Zodiac president Gary Dickman said in a statement. “The South Florida market is a hotbed for our RIBs and inflatables, and this new location will increase our market penetration.”
Zodiac vice president of Sales Gary Durnan will be on at the store’s grand opening.
“Lifeline has been a solid dealer for us for many years and we are in full support of their continued growth,” Durnan said in a statement. “Their launch as a pre-cursor to the Miami International Boat Show should get them up and running quickly while increasing Zodiac product accessibility to our customer base in the South Florida region.”