Skip to main content

Zodiac Boats targets RV market

Zodiac Boats of North America, a subsidiary of Zodiac ZMP, recently showcased its product at the Recreation Vehicle Industry Association trade show to gain exposure among RV owners.

"The demographics of an RV owner and a boat owner are parallel," said Todd Harris, Zodiac of North America's West Coast regional sales manager, in a statement. "They are both outdoor-oriented, adventurous and rank spending time with their families as a high priority. With the ability to have a Zodiac in the camper or motor home, the owner's excursion no longer has to stop where the paved trail ends.

"After learning more about Zodiac and the numerous possibilities for the RV industry's participants, several RV dealers have expressed tremendous interest in expanding their parts/accessory sales by offering Zodiac products," he added.

The show ran Nov. 29-Dec. 2 in Louisville, Ky.

Click here for the full release.

Related

1_ABA

ABA Celebrates 30 Years

The America Boatbuilders Association was founded in 1992 with the objective of collectively buying engines, raw materials and manufactured products at better prices.

1_YEARGIN

Who, Not How

Sometimes, to solve a tough problem, you need to get a different person in the room.

1_WHALESACTION

NMMA: Proposed Speed Rule an ‘Existential Threat’ to Industry

The association is calling on every marine brand, employee and boat owner to file public comment by Oct. 31 over a sweeping regulation to protect North Atlantic right whales.

1_AXOPAR

Axopar and Nimbus Renew Agreement

The boatbuilders have entered an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market.

1_IAN

Hurricane Ian Leaves Devastation in Florida

The storm left a wide swath of destruction, heavily impacting marine interests from Tampa Bay to Marco Island.

Norm

Email Is Your Ticket to Holiday Sales

Developing an effective email campaign can bolster sales and help fill winter coffers at your dealership.

1_NMRA

NMRA Presents Annual Awards

Edson CEO Will Keene and ComMar Sales president Tim Conroy were recognized for their contributions to the marine industry.

1_ PULSE.PING.2

DEALERS: Are Interest Rates Impacting Demand?

This month’s Pulse Report survey asks dealers whether interest rate increases are causing a downturn in boat sales. Take the survey here.

1_EPROPULSION

EPropulsion, Mack Boring Partner with Crest

Pontoon builder Crest will use an ePropulsion Navy 3.0 Evo electric outboard motor and an E175 battery for its 2023 Current model.