Skip to main content
Updated:
Original:

Zodiac Boats targets RV market

Zodiac Boats of North America, a subsidiary of Zodiac ZMP, recently showcased its product at the Recreation Vehicle Industry Association trade show to gain exposure among RV owners.

"The demographics of an RV owner and a boat owner are parallel," said Todd Harris, Zodiac of North America's West Coast regional sales manager, in a statement. "They are both outdoor-oriented, adventurous and rank spending time with their families as a high priority. With the ability to have a Zodiac in the camper or motor home, the owner's excursion no longer has to stop where the paved trail ends.

"After learning more about Zodiac and the numerous possibilities for the RV industry's participants, several RV dealers have expressed tremendous interest in expanding their parts/accessory sales by offering Zodiac products," he added.

The show ran Nov. 29-Dec. 2 in Louisville, Ky.

Click here for the full release.

Related

AIM Marine Group Hosts Meet the Editors Event

More than a dozen editors from Active Interest Media’s Marine Group participated in the day-long, information-sharing event.

Fairline Makes Leadership Appointments

The British luxury boatbuilder founded plans to chart its course for the future with a new CEO and the return of Derek Carter as chairman.

Battle on the Great Lakes Rages On

The Icebreaker Wind Turbine Development faces strong headwinds from boating and fishing groups.

Limestone Boat Co. Expands Dealer Network

The company adds four new dealers to its roster, with three to represent Aquasport Boats.

NMEA Announces ‘22 Training Course Schedule

For next year, marine training courses will be offered as virtual and in-person sessions for basic marine electronics installers, and in-person only for advanced installers.

GM Invests $150M in Electric Boat Start-Up

General Motors has acquired a 25-percent stake in Pure Watercraft, a Seattle-based e-propulsion outfit.

Patrick Acquires Marine and RV Seating Maker

The Elkhart, Ind.-based component manufacturer finalized its purchase of Williamsburg Marine and Williamsburg Furniture.