Zodiac Boats targets RV market

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Zodiac Boats of North America, a subsidiary of Zodiac ZMP, recently showcased its product at the Recreation Vehicle Industry Association trade show to gain exposure among RV owners.

"The demographics of an RV owner and a boat owner are parallel," said Todd Harris, Zodiac of North America's West Coast regional sales manager, in a statement. "They are both outdoor-oriented, adventurous and rank spending time with their families as a high priority. With the ability to have a Zodiac in the camper or motor home, the owner's excursion no longer has to stop where the paved trail ends.

"After learning more about Zodiac and the numerous possibilities for the RV industry's participants, several RV dealers have expressed tremendous interest in expanding their parts/accessory sales by offering Zodiac products," he added.

The show ran Nov. 29-Dec. 2 in Louisville, Ky.

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