Zodiac unveils new logo

Author:
Updated:
Original:

The Zodiac Marine & Pool Group is reaffirming the positioning of its recreational sector (Zodiac Recreational of North America), represented by Zodiac International, with a new corporate identity.

“We are all very excited about our new logo and brand identity,” said Gary Dickman, Zodiac Recreational of North America president, in a statement. “Our new modernized logo conveys what  Zodiac is all about: quality, safety, confidence and a sense of adventure. Our new logo visually updates ourglobally recognized brand.”

The new Zodiac logo will be used on all communication mediums.

The new corporate identity for Zodiac International will, at first, be available on the new N-ZO range (N-ZO 600 and N-ZO 680), then displayed on all products and communication mediums in October.

Related

Mustang Survival Hires PR Partner

Formidable Media will provide public relations for the safety gear and apparel manufacturer.

Southern Marinas Acquires N.C. Facility

Ocean Isle Marina along the Intracoastal Waterway is the latest acquisition of Southern Marinas Holdings II.

NMMA Reports Retail Trends for Cruising, Water Sports and Fishing Boats

A newly released section from its U.S. Recreational Boating Statistical Abstract shows record growth across these categories.

Smartgyro Expands Operations

The gyrostabilizer manufacturer moves to a larger facility and makes hires in anticipation of growth.

SmartPlug Adds Employee, Moves to Larger Facility

Andrew Lankford is named quality assurance engineer, while the move gives the company 40 percent more manufacturing space.

The Next Wavve

The smart-device-based navigation app expands functionality with real-time tide and current monitoring.

Dealers: Have You Added Service Staff?

This month’s Pulse Report survey addresses the service department. Take the survey here.