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The age of the virtual boat show
As coronavirus captivity sets in, dealers are trying to spark interest in the perfect antidote — boating.
Write it Down, for Reproducible Results
Eric Dallin on documenting marketing strategies.
MMA announces new board of directors
Five task force committees were also identified to shepherd the association into its 13th year.
Money Matters
Diverse funding models have meant very different results for Discover Boating and GoRVing.
Are marketers missing out on Gen X?
The group’s largest claim to fame is that it’s ignored.
17 Essential tips for getting started in video
For years we’ve heard how vital it is for companies to make compelling video, but some people missed that this applies to literally every company.
Video marketing gains strength
Parents of tweens know the power of online video, but to break it down for those who don’t — Daniel Middleton, a.k.a. DanTDM, has 17 million subscribers and more than 11 billion views on YouTube.