Marketing

The group’s largest claim to fame is that it’s ignored.

Parents of tweens know the power of online video, but to break it down for those who don’t — Daniel Middleton, a.k.a. DanTDM, has 17 million subscribers and more than 11 billion views on YouTube.

For years we’ve heard how vital it is for companies to make compelling video, but some people missed that this applies to literally every company.