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MMA announces new board of directors

Christine Carlson of Volvo Penta of the Americas is one of five new board members.

Christine Carlson of Volvo Penta of the Americas is one of five new board members.

Marine Marketers of America has appointed five new board members.

“In the midst of launching exciting new programs and positioning our organization for the future, we are especially pleased to welcome these stellar new marketers to the MMA board of directors to help us achieve our goals,” said MMA president Wanda Kenton Smith in a statement. “Each brings a fresh new perspective to the board, along with strong marketing experience and a great deal of enthusiasm.”

The new board members include Christine Carlson, marketing communications manager for Volvo Penta of the Americas; Victor Gonzalez, marketing manager at Sportsman Boats; Alisdair Martin, CEO of TRMG LLP; Margriet Mitchell, marketing director for Jeanneau America and Prestige Yachts America; and Sander Rosen, director of consumer marketing for National Marine Manufacturers Association boat shows.

The group also announced several new task force committees — in addition to its long-standing Neptune Awards committee — organized to further its reach and scope as it enters its 13th year.

Committees include new member outreach and development; boat shows and socials; professional development and educational initiatives; and member communications. 

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